11 June 2013

H&M Autumn-Winter 2013 Collection + News

It’s not even Summer yet and I’m dreaming about Autumn-Winter Collections...
but it’s not just any collection, it’s THE collection. As you’ve probably noticed, I’ve become more and more addicted to H&M. And that’s only cause they’re getting and better!
 Last week I had the chance to see this year’s Autumn-Winter Collection in the H&M showroom. The mix between the dramatic atmosphere and the masculine style is the essence of this collection. Pieces like the tuxedo, the sequin dress, the  short evening jacket, the leather pants, the leather jacket and the thick oversized sweater are showcased by the luxurious fabrics: wool, silk, leather or velvet. This collection is a mix of contrasts: bohemian inspired pieces, the dramatic atmosphere suggested by the tuxedo and the sequin dresses, oversized sweaters and masculine cuts and the...
oh, so present and loved, leather pieces. I am in love, how about you?
The collection will be available in stores and online starting the 5th of September.


 In the showroom


On my wishlist

 H&M Home 

Also, starting this Fall, H&M Home will be available in Romania, also. 
This year’s collection is a modern approach of the vintage bohemian style 
through baroque printed bedding, pillows and even bathrobes. Also, H&M’s Home Autumn Collection showcases color and joy, through floral prints and colorful decorations such as: 
colored glass vases, cookie jars and cake stands.

some very exciting news for this Fall

And now...the news we’ve all been waiting for. This year, H&M teams up with the one and only Isabel Marant for its new designer collaboration. I couldn’t be more excited! 
"I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality", says Isabel Marant.


"We are excited to have Isabel Marant as a guest designer at H&M," 
said H&M creative advisor Margareta van den Bosch. "The way she mixes different elements in her collections, creating a style that is effortless and urban, makes 
her very contemporary. She has a fantastic eye for ethnic detail and the rare
 ability to create something that people really want to wear. 
We are sure the H&M customers will be enthusiastic about this collection." 
And we sure are! The collection will be available in 250 selected stores and online starting November 14. I will get back to you with more details when 
the official lookbook will be released! 

Credit photos: H&M Press

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